Peter Bartsch

I turn complex enterprise problems into designs teams actually adopt.

$3.8B revenue enabled · 500K+ users · 34%→87% adoption

LET'S TALK

click this

Product & UX Leader

$3.8B Revenue Enabled • 500K+ Users • 34%→87% Adoption • Team 1→10

FLAGSHIP CASE STUDY

DEERE: FORCED ADOPTION

Challenge: Force data adoption across 500K users without destroying trust

Method: Multi-channel progressive disclosure strategy

Result: 34%→87% engagement · $3.8B revenue enabled

VIEW CASE STUDY →

FEATURED WORK

DEERE: PLATFORM UNIFICATION

Challenge: Unify fragmented navigation across 47 autonomous product sites

Method: Federated design system with zero-downtime migration

Result: Consistent experience across all touchpoints

VIEW CASE STUDY →

FEATURED WORK

FOURKITES: DATA TRUST

Challenge: Make customers trust tracking when data is uncertain

Method: "Never hide uncertainty" — transparent confidence indicators

Result: 41% retention increase · 3x customer expansion

VIEW CASE STUDY →

FEATURED WORK

FOURKITES: INCENTIVE DESIGN

Challenge: Align competing driver/shipper incentives

Method: Gamification that serves both parties' goals

Result: 32% more tracked shipments · driver NPS +28

VIEW CASE STUDY →

FEATURED WORK

THIOS: AI AS CO-FOUNDER

Challenge: Can AI compress idea-to-market for a solo founder?

Method: AI as technical co-founder across brand, code, CAD

Result: Complete product ecosystem · revenue in 18 months

VIEW CASE STUDY →

Companies I've Designed For

500K+

Users Impacted

$3.8B

Revenue Enabled

40+

Teams Supported

15+

Years Experience

Interactive Demo

3D PRODUCT CONFIGURATOR

Design custom modular shelters in real-time. Built solo using AI as technical co-founder—Three.js, React, with AR preview.

Try the Configurator

PROFESSIONAL EXPERIENCE
2024-Pres	Founder & Lead Designer	Thios + Co
	Problem: Can AI compress the timeline from idea to market for a solo founder shipping physical products? Result: Complete product ecosystem in 18 months—brand, 3 websites, 5 CAD shelter variants, physical prototype, handbook generating revenue Method: AI as technical co-founder; 70% faster prototyping cycles through conversational development View More →
2020-2024	Senior Lead UX; Digital Customer Experience	John Deere
	Problem: Force platform-wide data adoption across 500K+ users (farmers to dealers) without destroying trust—enabling $3.8B subscription revenue Result: 34% → 87% profile completion; unified navigation across 8 product lines; 45% faster design-to-dev handoffs Method: Multi-channel forced adoption strategy; enterprise design system spanning 40+ teams globally View More →
2017-2020	Lead UX / Manager	FourKites
	Problem: Make customers trust real-time tracking when underlying data is uncertain, incomplete, or conflicting Result: $3M→$100M ARR hypergrowth; 41% retention increase; 3x customer expansion; team scaled 1→10 Method: "Never hide uncertainty" design principle; predictive analytics 6-12 hours ahead of competitors View More →
2014-2017	Senior UX + Agile Lead (Consultant)	MavenWave Partners
2012-2014	Product Marketing Manager	Nokia (HERE Maps)
2008-2012	Product Manager	Gogo Inflight Wi-Fi
2001-2008	Co-Founder	Cognistar
1989-1993	BA, Humanities & Arch Theory	Arizona State University
2004-2024	Board Director	How Weird Street Faire